——2025 Research and Study Innovation Development Conference and Guizhou Research and Study Tourism Product Trading Event Opens
On April 23, the "2025 Study Tour Innovation and Development Conference and Guizhou Study Tour Product Trading Event" hosted by Guizhou Tourism Industry Development Group Co., Ltd. and Guizhou Study Tour Association opened in Guiyang City, Guizhou Province.
The theme of this conference is "Integration of Culture and Tourism, Research and Create the Future", which aims to build an exchange and communication platform for major domestic research and study institutions, associations, colleges and universities, primary and secondary schools, and cultural, commercial and tourism enterprises. It will effectively promote the deep integration and innovative development of the research and study tourism industry and help the industry move towards specialization, digitization and internationalization.
It is reported that this conference includes many activities including the opening ceremony and keynote speeches, research and study tourism product trading activities, theme sharing sessions, private research and study nights, and Guizhou research and study resource inspections. It attracted more than 200 research and study buyer groups and more than 500 industry elites from research and study associations and senior university associations in more than 20 provinces and cities across the country and Hong Kong and Macao, as well as provincial and municipal senior university associations, education authorities, research and study leaders of primary and secondary schools, colleges and universities, research and study institutions, cultural, commercial and tourism enterprises and investors, to discuss the new path and future development trend of high-quality development of the research and study tourism industry and promote resource docking and win-win cooperation.
The grand event opens with a discussion on the theme
"As an emerging field in the tourism industry, study tour is the focus of the integrated development of culture, tourism and sports. It is also an important means to improve the quality and upgrade the cultural and tourism industry and empower local economic development. Driven by policy support, market demand and industrial upgrading, study tour has become a new blue ocean for the cultural and tourism industry." Li Fang, deputy director of the Guizhou Provincial Department of Culture and Tourism, said in his speech at the opening ceremony that he hopes everyone can continue to tap into Guizhou's rich natural and cultural resources and promote the development and growth of the study tour industry in Guizhou.
Afterwards, the conference entered the keynote speech session. Many industry experts delivered wonderful keynote speeches on "Integration of Culture and Tourism, Research and Creation of the Future". Wu Yingmin, a contemporary Chinese education expert, researcher, doctoral supervisor, and supervisor consultant of the Guangdong Provincial People's Government, emphasized in his speech "Study and Research Travel to Help Build a Strong Education Country": "Study and Research Travel should become a normalized educational method, and teaching design should pay more attention to students' practice, participation and experience, so as to promote students' physical and mental health."
In addition, the event also held a signing ceremony for the study tour cooperation project. Study tour institutions, cultural tourism enterprises, and investors from all over the country signed a number of cooperation agreements on the spot, covering areas such as interaction with study tour customers, construction of study tour bases, and resource integration. The implementation of these cooperation projects will further promote the resource integration and innovative development of the study tour industry, and inject new impetus into the sustainable development of the industry.
"On the occasion of the 2025 Study and Research Innovation and Development Conference and Guizhou Study and Research Tourism Product Trading Event, we gather in the 'Mountain Park Province, Colorful Guizhou', with the aim of 'study and research empowers education, and cooperation creates the future'. Together with brother provinces across the country, relying on Guizhou's world-class resources, we will jointly launch the 'Guizhou Declaration', gather industry strength, and jointly draw a blueprint for the high-quality development of China's study and research." At the scene, 25 units jointly read out the Guizhou Declaration of the Joint Meeting of Study and Research Associations (Provincial/Municipal).
At 2 pm, the theme sharing session on study tour kicked off. The three sub-venues held in-depth discussions on the three major themes of "Theme seminars on study tours by education authorities", "Sharing of experience in the construction and operation of study tour bases (camps)" and "Sharing of theme sharing on study tours for the elderly".
"The normalization of research and study requires breaking through the limitations of teachers' teaching models, integrating field teaching (going out/landscape/history and culture, etc.) into daily curriculum design, cultivating teachers' dynamic teaching capabilities, and making practical teaching a regular means of educating people rather than an isolated activity." Pan Xuezhi, assistant director of the Shanghai-Hong Kong Development Joint Research Institute of the Chinese University of Hong Kong, said in an interview.
At the scene, representatives from education authorities from all over the country held a heated discussion on how to promote the deep integration of study tours and school education. They all believed that it is necessary to further strengthen policy support and resource integration, and promote the standardization and regularization of the study tour curriculum system.
At the "Sharing Experience in the Construction and Operation of Study Bases (Camps)" session, the heads of study bases from Guizhou, Zhejiang, Sichuan and other places introduced in detail how to improve the attractiveness and competitiveness of study bases through resource integration, technology empowerment, brand building and other means. Experts attending the "Sharing Theme of Silver Study Tours" session pointed out that with the advent of an aging society, the silver study tour market has great potential, and in the future, more attention should be paid to product innovation and service upgrades to meet the needs of the elderly group for high-quality study tours.
That evening, a "Private Study Night" was held in a relaxed and pleasant atmosphere of conversation, with in-depth exchanges on topics such as the current development status of the study industry, industrial integration and innovative development, technological empowerment and international cooperation.
Entering the study and tourism product trading event, study and tourism products with unique Guizhou characteristics such as "China Sky Eye", "Baling River Bridge", "Red Ribbon", "Guizhou Village Horse" and "Huang Xiaoxi" came into view, attracting many participants to stop and watch and learn more.
"Guizhou's 'Village Horse' is designed around three major themes: horse culture, intangible cultural heritage and farming culture. It is divided into light experience products and deep experience products, and is designed for all age groups, especially students." Guizhou exhibitor Wen Xingqiang said that he hopes to attract more people to recognize the "Village Horse" brand through this exhibition and promote Guizhou's intangible cultural heritage.
The "Huang Xiaoxi" ethnic doll cultural and creative product, which also showcases the culture of Guizhou's ethnic minorities, integrates elements of Guizhou's 5A scenic spots, and vividly and interestingly combines Miao embroidery and batik to launch research and study products, attracting the attention of a large number of buyer groups. "We also launched Miao medicine health research and study for the elderly, combining Guizhou's ecological advantages to create a 5-15 day health and wellness travel project to form a unique differentiated product." Yan Jinjing from the Colorful Guizhou Research and Study Smart Education Center introduced.
It is understood that this transaction activity is divided into two major sections: the Guizhou exhibition area and the out-of-province exhibition area. The Guizhou exhibition area is arranged around advantageous resources such as "humanities, red, ecology, technology, exploration, and health care". Through various forms such as graphic display, video playback, and physical display, the rich study and tourism resources of Guizhou are fully displayed to the participants. Among them, Guizhou's red culture, ecological landscape, ethnic minority culture and other characteristic resources have attracted much attention, attracting a large number of buyer groups to stop and negotiate.
The out-of-province exhibition area brought together special study courses and technological innovation products brought by study teams from Beijing, Shanghai, Zhejiang, Sichuan, Shandong and other parts of the country. Through roadshows, product launches, on-site explanations and other methods, the latest study tourism products and services were displayed to the participants.
"This time we brought here to promote the three major theme camp resource products in Shandong Qufu (traditional culture), Linyi (red education), and Qingzhou (artificial intelligence). We hope to seek opportunities to serve the Guizhou market while showcasing our own study and research resources." said Yuan Fei, a Shandong study and research exhibitor.
Jia Yongwei, president of the Guangdong Study Tour Association, said in an interview that Guizhou is rich in natural resources, historical culture and red revolutionary heritage. Through this conference, Guizhou's characteristic study matrix is expected to radiate and promote throughout the country, forming a multilateral and mutually beneficial model and format. Next, efforts will be made to promote Guizhou study tours on the national study tour conference platform and in Guangdong Province to promote exchanges and interactions between the two places.
It is reported that after the theme sharing and trading activities, the participants will start a four-day Guizhou study and research resource investigation activity, visit Guiyang, Bijie, Tongren, Qiandongnan, Qiannan, Anshun and other places, check in "Red Ribbon", "China Sky Eye", "Baling River Bridge" and other Guizhou characteristic study and research attractions, feel the unique charm and special courses of local study and research, have in-depth exchanges and communication, and explore new opportunities for the integration of study and research scenic spots.
People's Daily Guizhou Channel: http://gz.people.com.cn/BIG5/n2/2025/0424/c371755-41207838.html
